i think i’ve listened to bits and pieces of this song about a million times over the weekend… if anyone ever tells you that kinetic typography is easy, slap them in the face and tell them they’re lying

i’m toying with the idea of making a tutorial on this. i used this HELPFUL tutorial written on crooked gremlins. the only thing that kinda bugged me was that their vimeo video didn’t look good in full screen mode (woulda been nice if the camera zoomed in on the details that he clicked on)

if you wanna do one of these, my advice is to HAVE A GAMEPLAN with how it’ll play out on the screen — if you don’t have a plan, you’ll basically be animating your text on the fly, making a ton of changes along the way — extending your time in front of the computer unnecessarily

the finished video will be 1:25, but here’s a 0:15 sample (i took a guess at what they say in the beginning: “awww yeaahhh” as opposed to “ohhhh heeeeey”)